Mary Burney has taken the helm of TagStation LLC’s sales efforts, the company announced. She was named national sales director, a new position created due to increasing demand for NextRadio’s “campaign data,” according to NextRadio Vice President of Sales Tom Doran.
“NextRadio data brings detailed insights to advertising campaign effectiveness, helping brands make data-driven decisions about radio buys. Allstate, Disney, The Home Depot and Starwood Hotels’ Aloft brands, among many others, have used NextRadio data to measure audience exposure, lift, demographic reach and other metrics,” Doran said in the press release.
Burney worked most recently as a national account executive for iHeartMedia Detroit. Prior to that, she had a stint as an account executive at Ontario’s Bell Media Radio, in addition to holding positions with Clear Channel Radio Sales, Radio One and Interep National Radio Sales, all in Michigan.