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Nielsen: News/Talk Format Rising

January also sees increases in urban contemporary and Mexican regional

It should surprise nobody that news and talk radio stations see ratings improvements in election years. With the 2016 campaign promising to be a memorable one, numbers should be even more telling.

Nielsen recently reported January PPM numbers backing that up. It reported news/talk stations reaching numbers not seen in the past two years with a share of persons 6 years and older reaching almost 10% (9.7%). In the 18–34 bracket, it topped a peak set in 2013 settling at a 4.1% share while 25–54 beat the previous two Januarys with a 6.7% share.

Nielsen also noted a rise in the urban contemporary format, which has seen a consistent rise over the last few years, peaking at 3.5% (6+ years old), 6.5% (18–34) and 4.2% (25–54). It also pointed to strong Mexican regional performance. That format beat the last two years but was short of 2013 peaks.

The top performing formats were Persons 6+: news/talk — 9.7%; pop CHR — 8%; AC — 7.7%; county — 7.1%; and hot AC — 6.6%; Adults 18–34: pop CHR — 12.5%; country — 8.3%; hot AC — 7.5%; AC — 6.8%; and urban contemporary — 6.5%; Adults 25–54: pop CHR — 8.7%; AC — 7.4%; hot AC — 7.2%; country — 7%; and news/talk — 6.7%.

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