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Wheatstone Streaming Software Gets Nielsen PPM OK

“Streams can be counted, whether streamed from a Wheatstone appliance, on-prem server or AWS cloud data center”

Screen image of Wheatstone Streamblade GUI

Wheatstone said its core streaming software has been certified by Nielsen for insertion of the Portable People Meter encoded watermark.

“Affected is Wheatstone’s Layers Stream, a full suite of software for streaming from an on-premise server or a cloud data center,” the manufacturer announced. “Wheatstone also makes AoIP streaming appliances Streamblade and Wheatstream, which also include the PPM watermark.”

It means that streams can be counted separately or combined with on-air listenership, whether streamed from a Wheatstone appliance, an on-prem server or in an Amazon Web Services cloud data center.

It quoted Eric Kmetz, Nielsen product manager, saying, “In the case of Wheatstone, we’re integrating the encoding right there in processing software rather than running it through a hardware encoder after the fact. It’s a much better way to operationalize it.”

Wheatstone said the process involved testing for quality and error detection of audio content and the watermark being streamed through Wheatstone processing software.

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