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Norway Passes Halfway Mark for Digital Listening

Figures bring country one-step closer to national FM shutdown

New data out of Norway indicates that about 51 percent of the country’s daily radio listeners tune into digital radio, up from the previous rate of 47 percent in the last quarter. The numbers were released at the WorldDMB digital radio conference in Rome.

These listening figures exceed the government’s requirement for 50 percent national reach, as of the October digital radio survey, which was carried out by TNS Gallup.

Also, 52 percent of all Norwegian households now have at least one DAB radio, according to the survey, and the national DAB network has 22 channels.

The government’s five criteria for a FM shutdown must be met in by 2015 for a shutdown to take place in 2017. The Ministry of Culture will assess the requirements.