NRG Media, operator of 45 radio stations throughout the Midwest, has renewed and expanded their contract with Marketron. They will utilize the media business software provider’s revenue management and digital software products.
NRG Median operates stations throughout Iowa, Nebraska, Wisconsin and Illinois. In addition to the existing use of Marketron’s traditional radio traffic system offerings at all of their stations, NRG will add Marketron’s mobile marketing platform, SMS service and interactive digital systems. NRG chose Marketron “Triple Play” to further streamline their operations.
“The Marketron Triple Play enables us to look to the 360-degree media environment and reach our listeners on a number of platforms, while keeping the backend business streamlined and efficient,” said NRG Media President and CEO Mary Quass.