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Omnirax Has Cumulus on Cloud 9

Easy-to-assemble customized furniture packages fit bill for national group owner

PENSACOLA, Fla. — One of my colleagues put it best when he said, “Life at Cumulus is never dull.”

As a member of a group of Cumulus Media engineers that travels the country working on special projects, I agree. Also, I was asked to write this article because, according to Omnirax, I have probably assembled more Omnirax furniture than anyone in the country.

I was introduced to Omnirax furniture in March 2009 during a studio buildout in Cincinnati. Around noon on delivery day, an 18-wheeler full of Omnirax furniture arrived. When I say full, I mean full: Front-to-back, floor-to-ceiling. It was overwhelming at first. It took a couple hours for six of us to unload the truck by hand and stage everything in an empty floor of the building. After unwrapping and unboxing each piece, we began distributing the pieces into each room.


Then began the process of assembling the furniture.

I liked that each piece was clearly labeled. The detailed instructions not only showed how each unit went together but displayed pictures of the furniture already assembled at the Omnirax facility in California. Omnirax even provided every tool we would need to put each piece together. The furniture was so simple, it took our team of six engineers only eight hours to unload, unpack and assemble eight studios.

Since the Cincinnati project, Cumulus has relied on Omnirax for several major projects, including Atlanta, Turner Field in Atlanta, Bridgeport, Conn., Modesto, Calif., Pensacola, Fla., and most recently for Cumulus Media Networks in Nashville, Tenn., Dallas and New York.

Until recently, I was only a part of the assembly process. At the end of last year, Cumulus acquired two additional stations in Pensacola and I was finally able to design my own Omnirax furniture.

The process was so simple. I provided David Holland at Omnirax with the dimensions of my studios and he began to design my furniture. I was able to share David’s desktop and watch as he brought my studios to life. David could place consoles, monitors, keyboards, phone systems and just about anything else I could imagine to help maximize workspace.

The beauty of it is that we could experiment with different layouts and designs until I was happy with the final product. David was able to provide a PDF of the design for me to share with local and corporate managers. The entire process took less than an hour.

The great thing about Omnirax furniture is the custom design process. It allows you to design your furniture around the room instead of ordering prefab stuff that hopefully fits in your space. All you have to do is provide Omnirax your dimensions and budget. You’ll never pay for something you don’t need (like with prefab stuff). If you don’t need a countertop rack, you don’t order it. Maybe you need more under-counter rack space. Omnirax can provide that. If you can dream it up, Omnirax can probably do it. You receive excellent quality furniture that can stand up to years of abuse and great customer service.

Omnirax has spoiled me with its easy design and assembly. It actually takes longer now to unbox and unwrap everything than it does to assemble it. If it were up to me, I would never buy anything else.

For information, contact Philip Zittell at Omnirax in California at (800) 332-3393 or