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Palm Springs Is Newspaper-Friendly

Palm Springs Is Newspaper-Friendly

Pity the radio station sales people that have to sell against newspapers in Palm Springs.
BIA Financial Network says newspapers in that city garnered the highest newspaper share across all markets in 2002. The finding is based on analysis of revenue generated by local daily newspapers, radio and television stations.
“Newspapers in the Palm Springs area appear to be very effective at focusing on local retailers, leading to a strong desire to advertise in this medium,” stated Mark Fratrik of BIA Financial Network, Inc.
Demographic information, BIA stated, suggests that newspapers in this market can charge premium rates for advertising, and may also have more readership than in many markets.