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Pandora Makes Personnel Appointments

Ups Widhelm and Sterne, adds Reiley

Pandora has announced that the streaming music provider has added a new senior vice president, upped a sales person to VP and named its “principal scientist.”

Lizzie Widhelm was named senior vice president of ad product sales and strategy. She reports to Chief Revenue Officer John Trimble. Over the course of her career with Pandora she has held many sales positions, and is described in a press release as one of the company’s “most strategic thinkers.” Widhelm and her team will focus on Ad Product Go To Market, Ad Product Marketing and Ad Product Sales efforts.

Doug Sterne will lead the company’s Inside Sales efforts as vice president of audio development and industry relations. He reports to Alan Schanzer. Sterne is continuing his work of two years, which has been to expose advertisers to the Pandora story and its advertising opportunities. Sterne has been with the company for six years.

David Reiley recently joined Pandora in the capacity of principal scientist. He reports to Chief Scientist and VP of Playlist Eric Bieschke. Reiley previously worked at Google and Yahoo! Research, and he continues to teach data science classes for the master’s program at the University of California at Berkeley School of Information.