Penguins Will Launch HD Radio Channel Oct. 1 - Radio World

Penguins Will Launch HD Radio Channel Oct. 1

Stanley Cup champs try a multicast collaboration with their Clear Channel radio flagship
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Now we have more specifics about the Pittsburgh Penguins new HD Radio channel.

The team intends to launch that station Oct. 1, becoming the first team in the National Hockey League to launch a dedicated HD Radio channel. It is a joint effort between the Penguins and Clear Channel's WXDX(FM), called "The X," the team's radio flagship station.

"Pittsburgh Penguins Radio on 105.9 HD2" will feature Penguins content on a daily basis and also offer NHL programming. It will be streamed on www.pittsburghpenguins.com.

"This is a tremendous opportunity for the Penguins and our partners at The X to take advantage of new technology and deliver fresh programming to the greatest fans in hockey," promises Dave Soltesz, the Penguins' senior vice president of corporate sales. "The new HD channel will enable us to provide additional unique content about the Penguins and the NHL during the day."

It'll be interesting to watch whether this catches on. We've said before here that sports-intensive content would be a good fit for multicast channels (as ESPN for one believes, with its site ESPN Radio HD, which provides sports audio for station's HD outlets). Coming off a championship season, this is a good time for the Penguins to try it.

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