BIA Advisory Services has named Michael Guerity as vice president of market intelligence & strategic communications, a newly created position.
It cited Guerity’s experience in media, advertising, marketing, SaaS and business strategy.
He previously held leadership positions at Cox Media Group and Sinclair Broadcast Group’s Drive Auto division. Recently he was Head of GTM Strategy & Marketing at Lightcast.
BIA Advisory Services provides local advertising forecasts, market intelligence, valuation, and strategic advisory services.
It said Guerity “will oversee strategic communications, market positioning, research storytelling, content development and industry engagement” while helping shape BIA’s offerings.
The announcement was made by CEO Tom Buono.
