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Bill Richards Retires From RCS

Before testing products for the company he held programming roles at Premiere and Clear Channel

Bill Richards RCS
Bill Richards

From Radio World’s People News column: Bill Richards is retiring after five decades in the broadcast industry.

He is product manager of a test division at RCS, where he has worked for nine years. Earlier he held key programming roles at Premiere Radio Networks and what was then called Clear Channel, now iHeartMedia.

“As product manager of RCS’s Test All Media division since 2011, Richards has been one of the key figures driving the group forward in the field of media and research technology,” the company stated in a press release.

“Richards has been responsible for overseeing the tremendous growth of Test All Media, which he founded in 2008 and was later acquired by iHeartMedia.”

Prior to his role with RCS, he founded Bill Richards Radio Consultancy (BRRC), which created Rate the Music, an online research software that was acquired by iHeartMedia. Earlier he was  VP programming programming for Premiere, and then SVP of programming for Clear Channel.

“Throughout his tenure, Richards has held programming and consultant positions at well-known stations including KLUC in Las Vegas; KDWB in Minneapolis; WNCI in Columbus, KKBQ/93Q in Houston, KYUU/X-100 in San Francisco; and KIIS-FM in Los Angeles,” the company stated.

“He has also been recognized with numerous prestigious national industry awards throughout his impactful career as a programmer, including Billboard Magazine PD of the Year at KIIS-FM, Billboard Station of the Year at KIIS-FM, multiple Marconi Station of the Year awards at KIIS-FM during his tenure and Billboard Station of the Year at KLUC.”

He’ll spend time in Florida with his family.

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