To develop its European sales reach, Calrec has appointed Andy Birkinshaw as international sales manager, effective immediately.
Birkinshaw, who is based at the Calrec headquarters in Hebden Bridge, England, is managing the firm’s broadcast sales in the United Kingdom, Denmark, Finland, Germany, Ireland, Norway and Sweden. According to the company, Birkinshaw’s goal is to help Calrec establish these markets and to grow the overall business.
Birkinshaw has 30 years of sales experience across the broadcast, studio and live production industries in the U.K. and other parts of Europe. Before joining Calrec, he held the position of sales and marketing/tour manager at Diane Shaw Partnership for 15 years.
Prior to this, he worked as European sales manager for AMEK/TAC/Rupert Neve covering sales of large format audio consoles and sales director at Concert Systems Ltd.
“Andy’s wealth of technical experience in live event production and studios, coupled with his rich history and varied skillset in the professional audio industry make him the ideal fit for this job,” said Dave Letson, V.P. of sales at Calrec.
“As the industry evolves, this level of technical knowledge and experience is crucial. Andy’s keen understanding makes him an incredible asset to Calrec and our customers around the world.”