From the Radio World Who’s Buying what page: German pop music station Radio Hamburg is expanding its online offerings with the help of artificial intelligence.
The station, which is heard across the state of Schleswig-Holstein via FM and DAB+, has been extending its online streaming options. The station’s Neue Musik, Caravan.fm, Malle für Alle, Top 834, and Weihnachts Hits channels have brought new options to listeners, but the station is looking to build out even more streams with the help of Super Hi-Fi’s Program Director Radio Operating System.
“Super Hi-Fi delivers world-class technology, which is perfect for helping us experiment and refine new concepts and ideas with a fraction of the effort that it’s taken in the past, while delivering on the incredible programming and production our listeners demand,” stated Radio Hamburg CEO Patrick Bernstein.
Super Hi-Fi Program Director uses AI to help populate playlists, establish rotations, and schedule dayparts. Once the station programming is complete, the tool manages segues, volume leveling, and mixing automatically.
“We are honored to be able to support an iconic radio station and brand like Radio Hamburg,” stated Super Hi-Fi CEO Zack Zalon. “Together, we will continue to expand on the richness and heritage of their amazing programming while helping them continue to innovate with new formats that captivate today’s listeners as well as expand the audience to the next generation.”
