From the Radio World People News page: Manufacturer Angry Audio has added Clark Novak to its team. His title will be “natural marketing director.”
“Novak began his career on-air, then moved to audio technology and marketing for Telos Alliance and Lawo,” Angry wrote in a release.
“He and Angry Audio founder Michael ‘Catfish’ Dosch first worked together at Pacific Research & Engineering and later helped launch Axia Audio together.”
According to the release, Angry had been considering AI for some of its marketing work.
It quoted Mike Dosch saying this: “AI is a useful tool, and we use it. But a lot of AI-generated marketing is beige as hell. Clark knows this business, he knows how to write, and he’s got a voice that’s anything but beige.”
Novak too was quoted: “When Angry gear solves a problem, broadcasters tend to talk about it. I’m looking forward to helping tell those stories. And I have to admit, I really like the job title.”
(On social media he added: “My friends have been asking why my title is natural marketing director. It’s because our marketing is 100% natural, no AI added. Artificial ingredients are just empty calories. They leave a funny aftertaste too.”)
Earlier in his career Novak worked at Tri-Cities Broadcasting and Nationwide Communications.
