ENCO has named Keith Lucas as its international sales manager. Amid the software company’s ongoing expansion efforts, Lucas will focus on building ENCO’s presence in the EMEA and North American broadcast and ProAV markets, including channel partner network growth. He will report to ENCO President Ken Frommert.
According to a company press release, Lucas spent more than 20 years with Screen Subtitling Systems as business development director, where he was responsible for UK and North American direct sales and managed the company’s European distribution network. He later spent 18 months at Ai-Media, where he served as senior sales manager for the EMEA region.
“I have worked closely with customers to solve problems and ease their transition into new technologies and ecosystems for many years,” said Lucas in the release. “Given ENCO’s experience in automation playout and their emerging AI toolsets, I see real opportunity for ENCO to evolve the traditional ‘channel-in-a-box’ concept into unchartered territory.”
Last month, ENCO expanded its captioning services with the acquisition of DoCaption, a developer and manufacturer of captioning, subtitling and ancillary data solutions for the broadcast and AV industries. The announcement, made on July 24, marked ENCO’s third business acquisition in the past 12 months — following the acquisitions of TranslateTV last July and RUSHWORKS in January.
