John Anthony “Rod” Calarco, a veteran broadcast executive who spent nearly three decades with CBS Radio, died Oct. 12 of a heart attack. He was 79.
Calarco was a well-known presence in the radio industry, leading several major stations and serving on industry boards, including the Radio Advertising Bureau.
He spent 28 years at CBS Radio, starting in sales at New York’s WCBS(AM) before rising to vice president and general manager of WCBS(FM), leading the station during its rise in the ratings.
He subsequently became vice president and group head, overseeing operations across CBS-owned and -operated FM stations. Colleagues recalled his signature words of wisdom and sharp humor, which according to the release became affectionately known as “Rodisms.”
His career also included roles with ABC Television, WCAU(AM) in Philadelphia, KRQR(FM) in San Francisco and the CBS National Sales rep firm in Chicago. Later, he joined WorldSpace International Radio, an early satellite radio venture.
Calarco began his radio career in sales at WFAS(AM) in White Plains, N.Y., eventually returning years later as general manager, a position he held until his retirement.
A funeral Mass will be held at Our Lady of Sorrows Catholic Church in White Plains, N.Y., on Tue., Oct. 27 at 11 a.m.
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