iHeartMedia has promoted Barbara Latham to area president for Central Florida, overseeing the Orlando and Melbourne markets.
She will be responsible for overseeing programming, advertising and operations across its stations in those cities. She will report to Division President Linda Byrd, who had been handling the Space Coast role but now will focus on her division president responsibilities, which now have expanded to include all of Florida.
Latham has held leadership positions in Jacksonville, Melbourne and Orlando and most recently was senior vice president of sales for iHeartMedia Orlando.
She began her career as an account executive and sales manager for Hoker/Paxson Broadcasting.
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