
SiriusXM has appointed Anjali Sud as chief executive officer, effective Jan. 1.
Sud succeeds Jennifer Witz, who is stepping down after nearly 25 years with the company, including approximately six years as CEO. Witz will remain with SiriusXM in an advisory capacity through the end of next year.
[Related: “SiriusXM CEO on a Changing Media Landscape: ‘We Have to Remain Flexible’”]
Currently, Sud serves as CEO of free streaming platform Tubi and has done so since 2023. Under her watch, Tubi grew its audience to approximately 110 million monthly active users.
Prior to Tubi, Sud was CEO of Vimeo, where she took the video company public, and previously held e-commerce, finance and media roles at Amazon and Time Warner.
“Anjali has built some of the most successful consumer entertainment platforms, and as a member of our board, she brings an intimate knowledge of our business and strategy,” SiriusXM Chairman Greg Maffei said in a release.
Sud also serves on the board of directors of Dolby Laboratories and Change.org, and holds degrees from the Wharton School of the University of Pennsylvania and Harvard Business School.
Meanwhile, Maffei credited the departing Witz with for her work to strengthen SiriusXM’s subscriber foundation, expand its 360L in-car penetration and secure an advertising partnership with YouTube.
“Leading SiriusXM has been the most meaningful experience of my career,” Witz added in the release.
Witz explained that with the company returning to revenue growth and generating strong free cash flow, the timing was right to transition leadership to Sud. She said that she will remain a lifelong subscriber.