K-LOVE and Trans World Radio, two major Christian media organizations, now are working together to expand their impact.
They said TWR local ministry teams will adapt K-LOVE content to connect with people “in their own contexts and heart languages.” Radio will play an important part of the effort, they said.
Their agreement is part of a recent push at K-LOVE to expand internationally. It began an international outreach last year by providing content to radio ministries in Italy, Zambia and Lithuania.
K-LOVE also named Ed Lenane as vice president of K-LOVE Global, which focuses on expanding its reach and impact. He’ll be an important point of contact with TWR as well as other partners.
Details
“The venture brings together two organizations that have been reaching people with God’s message for almost 120 years combined,” they said in their announcement this week.
“Together, the ministries hope to reach up to 190 countries with a special emphasis on countries that are closed or restricted to Christian missionary efforts.”
K-LOVE is the parent of radio networks K-LOVE and Air1, with approximately 1,100 broadcast signals in 50 U.S. states plus multimedia channels including streaming, podcasts and concerts.
It was founded in 1982 as Educational Media Foundation. It is based in Franklin, Tenn. and Rocklin, Calif. [Read about K-LOVE’s history.]
TWR was founded in the early 1950s. It is an international Christian media ministry with local teams around the world, broadcasting biblical programming in 200 languages and dialects. It is based in Cary, N.C. [Read about TWR’s history.]
One of their stated goals is “opening new territory for the Gospel through the expansion of Christian radio, particularly for unreached people groups and strategically significant locations.”
They said TWR’s local ministry teams will adapt K-LOVE content for each culture and language. K-LOVE also plans to expand its Spanish-language ministry through K-LOVE Global.
TWR President Andy Schick said, “K-LOVE excels at music and encouragement, and TWR has spent over 70 years reaching people in their own language with local teams around the world.”
According to K-LOVE CEO Tom Stultz, the organization has found that the power of music and disk jockeys can resonate with people who who might not otherwise tune in to a religious broadcast.
