Political Spots, State by State

Barack Obama ran the most political spots on national radio in the week before Super Tuesday. However, probably more telling are the results state by state.
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Barack Obama ran the most political spots on national radio in the week before Super Tuesday.

However, probably more telling are the results state by state. Media Monitors has provided a report of top radio advertisers in that important campaign week.

Nationally, Media Monitors said Obama’s campaign ran 4,842 spots. Number two was underdog candidate Ron Paul, followed by the California Coalition to Protect the Budget and then Hillary Clinton. Other political national radio advertisers were Vote Yes to Pinnacle Entertainment, California’s Power PAC for Fair Education, and John McCain.

The report then broke down spending by state. Media Monitors’ Dwight Douglas wrote, “With political advertisements, the strategies are sometimes different. For example, some candidates know their stronger states and decide to, as they say, ‘keep their powder dry’ for closer battles in other states, while some candidates use advertising much like politicians use a reward system for those who support them. Note the repeating of Mitt Romney’s schedule of three spots in certain markets. All of them ran on Rush Limbaugh’s program.”

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