Audacy, the company formerly known as Entercom, has made another deal related to its growing investment in sports betting. It signed an agreement with sportsbook BetMGM.
The deal designates BetMGM, a sports betting and gaming platform, as a preferred sports betting partner of Audacy across its sports broadcast stations, apps, digital platforms and the BetQL Audio Network.
“Key partnership details include integrated content across Audacy’s broadcast sports stations, customer acquisition opportunities, and talent endorsements across Audacy’s wide spectrum of local and national sports betting content,” the companies said in an announcement.
[Related: “Entercom Expands Gambling Radio to Chicago”]
The BetMGM mobile app is available in 10 states. BetMGM will provide betting content to fans who tune in to Audacy’s stations, podcasts and shows. BetMGM also will receive preferred access to Audacy talent.
Audacy recently acquired QL Gaming Group and launched the BetQL Audio Network, which it called “fundamental components of this deal.”
Mike Dee is president of sports at Audacy. He made the announcement with Matt Prevost, BetMGM’s chief revenue officer, who described the former Entercom as “a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space.”