Audacy and Sonos have a new partnership.
Sonos is an audio tech company that makes an ecosystem of wireless speakers, home theater systems, headphones, architectural components and other home audio products.
Audacy broadcast stations have been available on Sonos devices since 2020. Now Audacy becomes the U.S. sales and distribution representative for Sonos Radio’s streaming inventory. Sonos Radio will join the Audacy Digital Audience Network, and its stations will be distributed on the Audacy platform.
Audacy said it has been working to create alliances with “high-performing brands that deepen listener engagement and expand advertiser opportunities.” It pointed to recent distribution collaborations with iHeartMedia and TuneIn, a sports content deal with Jomboy Media and a sports marketing agreement with MOGL.
“Adding Sonos Radio to this roster reinforces Audacy’s commitment to building a robust ecosystem of premium audio experiences across platforms, audiences and content formats,” according to the announcement, which was made by Audacy President of Digital Sales Michael Biemolt and Sonos Radio Director, Product Management Jack Rutledge.
Listeners will be able to find Sonos Radio stations on the Audacy app and web, with Sonos Radio featured alongside Audacy’s owned-and-operated brands,” they said in their joint announcement. Audacy will also distribute Sonos Radio stations across platforms including Google Home, Alexa and Apple Music.
[Related: “With Reliability Restored, Sonos Focuses on Customer Advocacy”]
