Analytics firm Veritonic has been approved as an attribution partner by podcast publisher Audioboom.
Creators and brands that use the Audioboom platform to distribute podcast content can use Veritonic’s attribution capabilities.
The announcement was made by Scott Simonelli, chief executive officer of Veritonic, and Erica Tong, chief operating officer of Audioboom.
Veritonic says its Attribution solution “enables users to glean actionable insights from top-of-the-funnel branding
initiatives through bottom-of-the-funnel conversions and transactions.” Brands use a dashboard to see which publisher and specific ads had the highest impact.
