From the Editor
A Look at Business Intelligence Tools for Radio
Tremendous insights are available if you know where to look
Veritonic
Programming and Sales
NPR Renews Its Deal With Veritonic
The network's sponsorship arm uses the analytics and research firm for brand lift studies
Business and Law
Veritonic Now a Preferred Audio Attribution Partner at Spreaker
Brands using the podcast platform can access Veritonic’s attribution and “brand lift”
News and Business
Study: 4 Features That Boost the Effectiveness of Audio Ads
Audacy and Veritonic partner in new audio study
Programming and Sales
Audioboom OKs Veritonic for Attribution
Service provides ROI insights for users of the podcast platform
News and Business
Veritonic Inks Deal With NPR
Analytics company will provide services to National Public Media
Programming and Sales
Audio Logos Are Powerful, in Radio and Beyond
Veritonic ranks aural ‘logos’ that best project brand identities
Programming and Sales
Brands that Cracked the Advertising Code in 2021
Veritonic identified those who “got audio right” in the first half of the year
Programming and Sales
Uncovering What Makes an Effective Sonic Brand
A new study analyzes how memorable an audio logo is and what emotional resonance...
