Jacobs Media recently presented a webinar − recapping CES 2025 – that showed how AI is impacting ad creation and what radio can learn as a result.

The new AI tools on display at CES applied mostly to digital, billboard and television production, but Paul Jacobs, vice president and general manager at Jacobs Media, said it is easy to make the connections between media platforms and see the potential impact on radio production and advertising placement.
Broadcasters have already been experimenting with AI to enhance human creativity for radio ads and other content, according to the radio research and consulting company, but some new tools were discovered in Las Vegas.
In fact, it is clear from CES that advertising models are changing quickly and that cutting-edge AI technologies will accelerate the ad creation and time buying process.
AI is having another moment
It might surprise you that electronic tech giants LG Electronics and SK-Electronics are two of the companies entering the world of advertising and commercial creation. The two companies would appear to be unlikely sources of ad creation tools, but Jacobs Media discovered at CES that both companies are diving in with new AI advertising and marketing tools.
During the recent webinar recapping his company’s experience at CES in Las Vegas, Jacobs said LG and SK immediately caught their attention.
[Related: “CES 2025: Artificial Intelligence is the Dominant Force”]
“Here we go again! AI having a big impact on commercial production, media buying, placement, targeting, you name it,” he explained during the webinar.
“That’s what we need to pay attention to,” Jacobs continued, “the message is if we don’t keep up we will be left behind.”
SK-Electronics’ unveilings

SK, which is Southern Korea’s second largest conglomerate, introduced AI Media Studio, which offers media processing and content quality improvement. The tool can be used to generate multilingual subtitles and assist in other video production aids.

SK also unveiled GenAd, which is an AI-based advertising production platform. It can create an “ad video based on the user’s images and basic info, considering all elements such as storyboard, screen text and layout,” according to the company.
LG Electronics’ Digital Out of Home
LG unveiled Digital Out of Home (DOOH) ads at its massive exhibit at CES 2025, which leverages generative AI to produce media and layouts for digital signage. According to Jacobs, it was billed as a “personalized commercial experience that suits your needs.”
With DOOH, Jacobs said LG has also created an advertising purchasing platform that allows the advertiser to customize visual ads, outdoor and in-vehicle experiences.

The platform uses cameras and sensors to determine who is seeing outdoor display advertising or watching an in-vehicle screen and then can customize the advertising content accordingly.
“Right now we can’t do that on the radio but it’s important to understand where advertising is going,” Jacobs explained, referring to the concept as hyper-personalization. “This is where AI can change the ad people see based on who is looking at it. As an industry, we need to start thinking about how we change the ads people are hearing based on who they are.”
In addition, LG’s DOOH can provide advertisers full data and analytics, Jacobs said.
Chris Brunt, director of AI, digital and revenue generation for Jacobs Media, outlined how radio broadcasters are currently using AI for commercial production.
“We’ve seen a lot of AI beginning to be integrated into the digital media space. We’ve seen Meta integrate AI into their ad placement on Facebook’s Ad Manager and Google has done that. There are a handful of pretty decent ad creation tools in Integrate.ai.
“What we saw at CES, and particularly from SK, was the ability to layer schematics and layer emotional branding into it by using text prompts without having to manually harvest that data for the AI to process. It’s definitely next generation stuff and I’m sure as the next year or two passes the tools we are using in the United States will begin to integrate this technology,” Brunt said during the webinar.