Below are the recipients of the 2020 Service to America Awards from the National Association of Broadcasters Leadership Foundation. These awards recognize outstanding community service by U.S. broadcasters.
Descriptions are as published by the NABLF and include links to multimedia presentations about each station’s efforts.
Recipients were announced during the Celebration of Service to America Awards program, which was conducted virtually this year.
Raising awareness and money for the University of Missouri’s Children Hospital is personal for the Zimmer Radio & Marketing Group, considering members of the staff have needed this hospital for their own children. Radio stations KCLR, KTXY, KATI and KSSZ came together to host the 13th annual Miracles for Kids Radiothon to tell the hospital’s story and raise money to benefit sick kids in mid-Missouri. The 2019 event raised $309,000, bringing the total amount raised for this local hospital to $2.81 million. The team at Zimmer Radio is committed to doing their part to make sure kids have the best doctors, nurses, staff and equipment when it comes to battling illness.
With a goal of ending domestic violence, KIRO decided to take the issue back to where it starts, focusing on homes, schools and role models within a local community. In partnership with Coaching Boys into Men, this campaign aimed to prevent domestic violence by teaching high school coaches and athletes how to be community leaders. The station hosted a training program for winter sports coaches, offering incentives for those who completed the program. Through this partnership, KIRO has reached more than 33,000 students with a 42% implementation rate throughout the Seattle area. Thanks to the team at KIRO and the Coaching Boys into Men training, this local community is closer to developing leading examples of role models and athletes for the next generation and putting an end to the cycle of domestic violence.
To help curb increasing homelessness in the area, 100.5 and 790 Newsradio WSGW hosted the 14th annual Sharing Hope Radiothon to raise money for the Rescue Ministries of Mid-Michigan and its local shelters. With cross promotion from sister station 94.5 The MooseWCEN, this 12-hour campaign exceeded its fundraising goal and raised more than $47,000 while also educating the community. To show continued support for their sister station, WSGW partnered once again and helped raise awareness and donations for the two-day St. Jude Kids Radiothon to raise another $83,250. These two campaigns strengthen the ties of local radio and continue to better the community through the sharing of hope and resources.
In July 2019, WKXW launched a series of reports highlighting misconduct within the New Jersey Family Court regarding rape and sexual assault cases. These investigative reports included the shocking details of local judges blocking prosecutors’ requests to try juveniles as adults as well as a pattern of victim blaming. This news series encouraged the community and local lawmakers to respond to these injustices. As a result of this series of investigative reports, the state Supreme Court accepted the resignation of one of the judges, took action to remove another from the bench and implemented mandatory sex crime training for all judges.