Working to help kids with catastrophic illness, “98.1 The Max” had a particularly good fundraiser this month.
The Cumulus station brought in about $533,000 for the Ronald McDonald House of Charities of Memphis, a record for its local campaign.
WXMX(FM) plays “maximum rock.” It raised the money in less than 12 hours in a radiothon on Nov. 5. Ronald McDonald House Charities of Memphis supports children with pediatric cancer and other catastrophic illnesses undergoing treatment at St. Jude Children’s Research Hospital and their families.
Morgan D. Bohannon is vice president/market manager at WXMX. Danni Bruns is station program director and the cluster’s operations manager.
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