Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


These Are U.S. Radio’s Top Advertisers

Media Monitors releases its 2021 rankings

U.S. radio stations have reason to be happy with Procter & Gamble and Uncle Sam right now.

According to a new report from Media Monitors, P&G was the number one parent advertiser on U.S. radio in 2021 based on the number of spots run. The consumer products goods company allocated 9 million spots to radio, more than to local cable or broadcast TV, and aired a whopping 71% more instances year-over-year on radio compared to 2020.

The U.S. government, which held the top spot in 2019 and 2020, fell to number 2.

On a separate list of the top individual radio accounts, job search service Indeed was number one, jumping from the ninth position a year earlier.

Among other findings, Media Monitors said Progressive Insurance aired fewer spots in 2021, and that Babbel, the language-learning service new to the list last year, rose to number three from number five

Across all of radio, local cable and broadcast TV combined, Procter & Gamble was the top parent advertiser for the second year in a row, while GEICO was again the number one advertising account.

The two radio charts are shown below.