RAB to Emphasize NTR

A nontraditional revenue track will be part of this winter’s RAB2003 show in New Orleans. The Radio Advertising Bureau says the track will include money-making promotions, sponsorships packages, operating as a traditional and nontraditional seller, generating immediate revenue by thinking through goals and strategic plans, cause-related marketing and retail grocery vendor programs. Other topics include recruitment advertising and better communications with human resources directors and recruiters. Info: www.rab2003.com.