The United Stations Radio Networks will be included in Arbitron’s RADAR network radio ratings service in future.
RADAR will report the United Stations Impact Network effective with the RADAR 97 release in June.
Since Arbitron acquired RADAR in 2001, the number of networks covered has increased from 29 to 58; the number of companies participating doubled to eight.
Arbitron’s Bruce Supovitz said, “As the network radio industry has made great strides to become more accountable to its advertisers, we think that more and more marketers will take a look at committing ad dollars to this unique and very attractive medium.”
