Radio One signed up with Media Monitors for online broadcast monitoring. It will use the service as a sales tool and to provide same-day verification for clients that their spots have run.
The service delivers broadcast information to radio and advertising communities with same-day data via a Web site.
Joe McCallion of Media Monitors said, “Radio One is the first of several major radio station owners to utilize modern tools such as our Aircheck service to improve the efficiency of Sales and Programming at a group level.”
Media Monitors is a division of AirCheck, a subsidiary of RCS.
Info: www.aircheck.net
Radio One Will Use AirCheck Monitoring
Radio One Will Use AirCheck Monitoring