Industry revenue was off 5% in the third quarter and is trailing last year by 2% through the first nine months of 2007.
That news from the Radio Advertising Bureau this week.
The organization said network radio was the “clear frontrunner” in the quarter, up 9% compared to the same period last year, while non-spot revenue was up 7%.
RAB cited TNS Media Intelligence Report data that indicates network radio was benefiting from buying in the retail and auto sectors.
It also said quarterly results “reflect the U.S. economy in general — a mix of challenges and bright spots.”
For the year so far, U.S. radio local revenue is off 2%, national is down 4%, network is up 5% and non-spot is up 10%.