Without wanting to get into a format war, radio broadcasters dominated the latest NAB Licensed to Serve newsletter. The March issue counted numerous fundraising efforts, many in the health and veterans’ categories.
Pumping up big bucks in Baltimore was CBS’ WWMX(FM). The station raised over $870,000 in its annual radiothon for the Johns Hopkins Children Center. Licensed to Serve notes that the station has raised more than $15 million for the center over the two decades.
In Asheville, N.C., WKSF(FM), a Clear Channel property, topped $28,000 in its fifth annual Winter Jam concert, benefiting Mission Children’s Hospital.
Lotus Communications Reno stations, KDOT(FM), KOZZ(FM) and KUUB(FM) chalked up $50,000 in a radiothon to benefit St. Jude Children’s Research Hospital.
Cancer research and prevention attracted efforts from Hubbard’s WIL(FM) in St. Louis and Beasley’s WXKB(FM) in Estero, Fla. In St. Louis, show hosts Cornbread and Derrick Keith bet who could raise the most money, with the loser having to shave his head. Ultimately they raised over $39,000 for St. Balrick’s Foundation, a supporter of children’s cancer research.
In Florida, WXKB has partnered with the American Cancer Society to promote the upcoming Relay for Life Fort Myers Beach event.
Another Beasley property, WKXC(FM) in Augusta, Ga., teamed up with local businesses to collect handwarmers and other useful items for troops in Afghanistan. Operation Hand Warmer collected over 20,000 handwarmers along with rations and items.
Greater Media’s Philadelphia outlet, WMGK(FM) raised $10,000 for the Philadelphia Multi-Service Education Center in the Combat Comedy show.
In New York, radio stations still work on Sandy relief. WBLS(FM), a YMF Media station, partnered with the Salvation Army and the Great Atlantic & Pacific Tea Co. for a day-long food drive, March 22.
Reading was fundamental in St, Cloud, Minn., with Leighton Enterprise’s KZPK(FM) held a “Wild About Reading Contest,” with the winning school getting $1,500 to purchase new books for its library.
Finally, Clear Channel Orlando’s WTKS(FM) helped locate a missing mentally disabled child by putting an announcement on the air and posting a description and picture on the station’s website. Within two hours a listener spotted the child and called in.