RAJAR: Digital Listening Increases in the U.K.

DAB platform now accounts for 25.2 percent of all radio listening
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Digital listening has increased by 6 percent year on year to 37.9 percent in the United Kingdom, according to new RAJAR data for the period ending in December 2014. The DAB platform also now accounts for 25.2 percent of all radio listening, it said.

The report in addition states that analog radio listening is at its lowest ever level, 56.2 percent, and in two major regions, London and the North West, analog listening is below 50 percent. Furthermore, 48.9 percent of the population or 26 million adults now have access to a DAB digital radio, up 7 percent year on year.

Findings also reveal that DAB listening in car grew by 29 percent year on year and total digital reach in car is now 7.6 million people per week. In-home DAB listening stands at 30.3 percent, and total in-home digital listening stands at 46.2 percent, as opposed to 45.6 percent of analog listening in-home.

BBC Radio 6 Music is the leading digital-only station with over 2 million listeners, up 6 percent year on year.

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