RAJAR Reports Digital Growth

According to the latest RAJAR audience survey, radio listening in the United Kingdom is stable at 45 million people, about 90 percent of the population.
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According to the latest RAJAR audience survey, radio listening in the United Kingdom is stable at 45 million people, about 90 percent of the population.

This first quarter (Q1) 2007 figure confirmed the Q4 2006 figure, which was a record high since RAJAR began its weekly survey in 1992.

The number of people who have access to a DAB receiver or have listened to radio via digital television (DTV) or the Internet rose from 55 percent in Q4 2006 to 58 percent in Q1 2007.

Since Q1 2006, the number of people living in a home with a digital radio has risen from 13.6 percent to 19.5 percent. Over the same 12-month period, radio listening via DTV and Internet rose respectively from 36.5 percent to 41 percent and from 20.8 percent to 24.3 percent.

RAJAR also reported that, in Q1 2007, 10.7 percent of mobile phone users over the age of 15 claimed they have used their mobile phones to listen to radio, a 22-percent increase on the year-earlier figure.

In addition, for Q1 2007, 2.5 million adults, or 18 percent of MP3 player owners, reported using their MP3 players to listen to podcasts, 400,000 more than in Q4 2006.

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