Besides the good music to be heard across seven stages, conferences at the festival aim to acquaint attendees and artists with opportunities for recording and live broadcasts.
Special effort is being made to attract radio personalities and shows covering “roots” music. Roots, for festival purposes, here is defined as anything from bluegrass to tejano, western swing to zydeco, reggae to gospel, country to jazz.
Independent record producers are also encouraged to attend.
The site is the Embassy Suites Convention Center in San Marcos, Texas.