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Rush Renews; Hogan Calls Him a ‘Once in a Lifetime’ Talent

Limbaugh also will note show’s 20th anniversary next month.

Liberals won’t be free of Limbaugh heartburn anytime soon.

The conservative talk icon and the man credited by some with reinvigorating AM radio formats has renewed his contract with Premiere Radio Networks and Clear Channel Radio. The contract length was announced as “many years in the future.”

Terms were not announced. Back in 2001, according to a past USA Today report, Rush Limbaugh signed the richest deal in radio history at the time, an eight-year, $285 million contract. Other sources have reported the earlier deal as being closer to $300 million.

Rush has 20 million listeners weekly on about 600 stations.

The contract is for the continuing syndication of “The Rush Limbaugh Show” and “The Rush Limbaugh Morning Update” feature. Premiere Radio also continues to manage “The Limbaugh Letter” monthly newsletter and

John Hogan of Clear Channel said in the statement, “Broadcasters of Rush’s quality come along once in a lifetime.”

Limbaugh is a four-time recipient of the NAB Marconi Award for Syndicated Radio Personality of the Year and is already in the Radio Hall of Fame and National Association of Broadcasters Hall of Fame.

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