ENCO will bring its ENCO-GPT AI solution for ad copy generation to IBC2023.
Shown at the spring NAB Show, ENCO’s AITrack and ENCO-GPT use generative AI models to generate audio content and automate voice tracking and commercial creation for radio and TV workflows.
ENCO-GPT creates spec spots and commercials on demand to simplify radio production. It helps users users to create ad and promotion copy on behalf of sponsors. Its web interface allows users to run it from anywhere with an internet connection.
The user answers a few questions to generate copy for a 15, 30 or 60-second ad. A text window presents the copy, which users can edit or re-generate. The user then selects an appropriate voice from several available options, and ENCO-GPT allows the user to add a music bed before downloading the final audio file.
The company also will highlight WebDAD 3.0, its browser-based, remote radio automation control interface, which is now shipping. It lets users manage and control studio-based ENCO DAD radio automation systems from anywhere with an internet connection.
New for IBC, the latest version offers bidirectional control of playback machines and array panels with improved progression tracking to control playout of on-air content. ENCO also added a new library editor and FastTRAK one-button voice tracking for simplifying remote talent tasks.
“The most visible WebDAD 3.0 change is the modernized redesign of its browser-based user interface for more intuitive operation and to streamline workflows for key features,” it said. “Security is bolstered with more granular control over user permissions, while support for third-party accessibility assistance tools improves usability for people with impairments or disabilities.”
IBC Stand: 8.C73.
