Sirius XM Radio has appointed Frank Flores as vice president of Hispanic marketing and sales.
He will oversee the marketing and advertising sales initiatives surrounding the SiriusXM Latino channels, which includes 10 exclusive commercial-free music channels covering a variety of music genres and multiple Spanish-language sports and talk channels.
“We are excited to have Frank Flores join SiriusXM as we continue the expansion of our Latino subscriber initiative for a national audience of bilingual listeners,” said Scott Greenstein, president and chief content office.
Previously, Flores was senior vice president of sales marketing for National Latino Broadcasting. Prior to this, Flores was chief revenue officer for Spanish Broadcasting Systems, overseeing the day-to-day operations of 20 radio stations across the country. Before SBS, he held senior positions at CBS Radio, including director of sales.
Flores will be based in New York City and report to Scott Greenstein.