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SiriusXM Receivers in 50 Million Vehicles

Company touts OEM relationships

SiriusXM Radio says its receivers are in more than 50 million vehicles and this year, the satcaster projects those receivers will be in the dashboard of close to 70% of all new vehicles.

Whether those radios are all activated is unclear. The company had more than 22 million subscribers at the end of June; some subscribers may have multiple receivers.

The company expects to double factor- installed vehicles to 100 million by 2018.

The satcaster has been courting used car buyers as well, most recently offering three-month free trials to purchasers of “pre-owned” Toyotas and Volkswagens that have in-dash SiriusXM receivers.

The company recently enabled subscribers to personalize their online version of the satellite radio service with the launch of SiriusXM On-Demand.