From the Radio World “Who’s Buying What” page: Audacy’s 95.7 KGMZ(FM) in San Francisco is the latest Bay Area station to partner with GeoBroadcast Solutions for its MaxxCasting technology.
“95.7 The Game,” the all-sports station, is using the technology to improve its signal across the south bay areas of San Jose, Santa Clara, Milpitas and Campbell, via two new synchronized booster nodes, according to a GBS release.
The first booster is located atop the Hyatt Regency in Santa Clara using 1.75 kW ERP, while the second with 100 watts ERP is located in downtown San Jose. Sister station 105.3 KITS(FM) is already using both locations for boosters.
KGMZ, unlike many Bay Area FMs, is not a “superpower” Class B FM, thus, the new boosters fall within its protected 54 dB contour, as depicted in KGMZ(FM3)’s engineering exhibit.
KGMZ already has an existing booster, located in Diablo, serving the East Bay area.
A GBS release said the MaxxCasting nodes add approximately 400,000 potential listeners, with improved coverage around Levi’s Stadium, home of the San Francisco 49ers, the SAP Center, home of the San Jose Sharks, and San Jose International Airport.
The release notes that the nodes “lay the groundwork” for future ZoneCasting capabilities, or geotargeting via boosters that originate programming, as Radio World has written about in the past.
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