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Skyview Networks Has a Royal Deal

Broadcast services company signs MLB club to inventory management agreement

Skyview Networks is providing an inventory management system to Kansas City Royals radio.

The F.A.S.T. (Flexible Audio Storage Technology) Inventory Management System allows the baseball team to produce content directly from the broadcast booth, at home or on the road, according to the manufacturer.

Skyview Networks said the system loads, plays and automates the broadcast from the stadium. The application provides control over advertiser scheduling and streamlines the “as-played” reporting and billing process, the company said.

The radio network is heard on 80 affiliates in eight states and on flagship KCSP(AM).

Skyview Networks provides broadcast services (such as satellite distribution, network automation, affiliate relations and advertising support) to professional and collegiate sports organizations. It also produces and delivers Arizona and California Headline News; it is based in Scottsdale, Ariz.