MeasureCast, Inc. reports that while Internet radio listening is primarily an at work activity, there are a few shows Webcast on weekends that draw even bigger audiences.
ABC Radio’s “Money Talk,” with host Bob Brinker, broadcast from WLS(AM) in Chicago, draws a larger audience during his Saturday and Sunday afternoon shows than the station’s programming in the same time slot during the week.
But weekend listeners tune in online throughout the weekend. MeasureCast found that only 44% of Saturday and Sunday online listeners were tuned in between 7 a.m. and 3 p.m., far less than the 67% of weekday listening that occurs during this time period.
MEDIAmazing, a listener-formatted Internet-only station, moved up to take the No. 1 spot in the MeasureCast March Internet Radio ratings, trading places with March’s No. 2: WABC(AM)/77.
Some Online Shows Are Big Draw
Some Online Shows Are Big Draw
