The South African Radio Advertising Bureau will be closing in December 2014. This announcement comes after the membership of the RAB unanimously voted to dissolve the organization at a Special General Meeting last month, said Biz Community.
The organization noted that the South African Broadcasting Corporation’s July withdrawal from RAB membership contributed to this development because of its cut cutting measures.
“The SABC is the biggest funder of the organization,” said RAB Chairperson Ryan Till. “In light of that, it would have been foolish and ultimately short-sighted of us to continue operating, if we were to remain a truly representative body.”
Till also said the RAB has contributed much to the radio and advertising industries in the six years it has been in operation. He emphasized that collaboration of the radio industry is still taking place as part of organizations, such as the National Association of Broadcasters.
The country’s broadcast industry has also recently established the Broadcast Research Council, which is the body responsible for overseeing the new research currency expected to roll out in late 2015. The BRC includes representation from all major broadcasting players as well as the advertising and marketing community.
