Spotify user, are you a grown man who secretly loves Selena Gomez? Perhaps a distinguished professional with a penchant for the Insane Clown Posse?
Whatever the guilty pleasure, members have had to censor their tastes while online for fear of a friend discovering their Backstreet Boys addiction.
Spotify is among those companies that got backlash to aspects of their partnership with Facebook allowing the service’s open sharing of users’ playlists. Now Spotify offers a “Private Listening” mode, PC Mag reports.
According to Spotify founder and CEO Daniel Ek, it works similar to a browser’s private viewing mode, where a user’s history is not recorded. The feature can be turned on or off, in case you need to sneak in a Justin Bieber song before the board meeting.
"Many of our users have told us that they like to share what they’re listening to, but also want an easy way to hide their occasional guilty pleasures," said a spokewoman in the PC Mag story.