Tagging Seen as a Big Deal by Proponents - Radio World

Tagging Seen as a Big Deal by Proponents

How do HD proponents see the news?
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How do HD proponents see the news?

“Today’s news really underscores that this is huge competitive advantage for HD digital radio and the broadcasters who offer tagging,” stated Scott Cianciulli, an executive with PR firm Brainerd Communicators, which works with Clear Channel and the HD Digital Radio Alliance, in an e-mail to journalists. “The tag button has the potential to strengthen listener loyalty and HD digital radio is the first to offer it.”

He said it also shows that “Apple knows that the way people discover new music is still the radio and the company is building on its previous radio support (the FM tuner add-on for iPod).”

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