Targetspot, part of AudioValley, will unveil an all-in global podcast ad marketplace across North America and Europe.
“The main objective of the Targetspot Podcast Marketplace is to provide the greatest exposure and easiest monetization solution to all podcast producers looking to capitalize on the interest of advertisers in the rising medium of audio on demand,” said Laurane Delcroix, Targetspot S.V.P. North America.
Podcast Marketplace is based on the firm’s proprietary technology including Shoutcast, Winamp and Targetspot passport.
The company explains that the global platform will allow “advertisers and agencies to buy programmatically pre-roll and instream through the connection of the marketplace with all major Demand Side Platform’s and through direct buys including tailored creative solutions via the Targetspot dedicated teams and offices.”
Podcast Marketplace will be available at the beginning of December to existing Targetspot premium publishers and partners, and in the Spring to all other users.