Technomad loudspeakers will be used for a huge motorcycle rally that also has a radio component.
The company said the city of Sturgis, S.D., will use 16 Technomad weatherproof loudspeakers over a four-block area for outdoor public address and entertainment during the Sturgis Motorcycle Rally in August. The loudspeakers are being used this summer to simulcast programming from KNKL Radio, a local unlicensed AM operation, and will remain in place for future downtown events.
KNKL airs at 1610 kHz and is heard online. The station also simulcasts on KDSJ(AM) in Deadwood during the Sturgis Motorcycle Rally, expanding its reach to five states.
The station will handle announcements, providing music and information around the clock from its broadcast studio at The Knuckle Saloon. Pete Torino is owner and operator of KNKL Radio; he replaced 70-volt horns in the downtown area with indoor speakers, then with the Technomad loudspeakers.
Torino told the company the loudspeakers "have the sufficient SPL levels to overcome 100,000 roaring motorcycles downtown."
According to Technomad, "KNKL Radio continues to expand its footprint, building a radio network that delivers its signal over the Internet to motorcycle rallies, downtown areas and businesses in other South Dakota towns and cities."
The first Sturgis Rally, known as the Black Hills Classic, was held in 1938.