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TI Says HD-R Promotion Is a Must

TI Says HD-R Promotion Is a Must

HD Radio promotion and education of consumers will persuade U.S. automakers to install terrestrial digital radios, according to Texas Instruments Project Manager for Digital Radio John Gardner.
“Broadcasters have to have a huge amount of pull,” he said in an interview with RW Online on the show floor at CES in Las Vegas. “You have to have David Bowie dropping out of the sky,” referring to a series of national TV ads XM Satellite Radio ran to promote its launch.
TI’s investment in HD-R receiver chips represent a significant investment in the technology. TI also manufactures chips for Eureka-147 and Digital Radio Mondiale receivers.