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Total Traffic & Weather Teams Up With Baron

Looking towards the connected car market

In a meeting of the minds, sort of, weather and traffic programming and information provider Total Traffic & Weather Network is partnering with weather information provider Baron.

According to a release the multiyear agreement will marry “real-time traffic incident and flow data, with Baron’s expertise in location-specific weather products, including the patented Baron Telematics Weather safety solution.”

The goal is “to create the next generation of integrated traffic and weather solutions offering enhanced road and weather safety capabilities to automotive manufacturers, tier-one suppliers, insurance companies, media and public safety markets. Offerings will include differentiated real-time, predictive and historical data features for multiple platforms.”

The release explained, “The first integration is designed to enhance the connected car driving experience providing better road guidance, smoother commutes and increased safety, and will be immediately available for all TTWN automotive traffic and weather partners.”